Advertisement Advertisements For Women s Advertising

KEEP IT REAL—JUST FOR ONCE Nowadays, companies spend billions of dollars in search of customers for the companies’ products. As a result, the necessity of target-advertising can’t be underestimated. After all, women had no reason to purchase a $50000 necklace until Pandora proposed the tagline, ‘your jewelry isn’t just jewelry,’ in its latest advertisement in Cosmopolitan Magazine (Pandora. Cosmopolitan). In that regard, modern advertisements paint a stereotypical image of an ‘ideal’ woman as the classy being, appareled in artificial, perhaps fake, beauty. If it’s not the glossy pink or red lips, then it’ll either be the artificial eye lashes, the dyed hair, or sexy stare that hangs on the pages of magazines and postal on bill boards. While advertisements attempt to convince us that all women are supposed to look pretty, be looked at and be seductive, in reality, this is unwarranted. As careful analysis of three ads targeting at women in Advertise ment Cosmopolitan 2015 indicate, advertisements’, in attempt to catch patrons’, have besmirched the ideologies about women’s prototype by stereotypically exaggerating the relevance of physical beauty in them. Moreover, such unfair portrayer is proven, on several bases, to be detrimental in the long run. One of the most common unfair messages conveyed in women-oriented ads is that the physical appearance of women is all that matters. This proposes that without applying makeups, dyingShow MoreRelatedGendered Advertisements On Women s Advertising1873 Words   |  8 PagesGendered Advertisements Advertisements in todays media portray an unrealistic view of what it means to be a man or a woman. It is a very narrow, dichotomous structure that only few individuals can fit. We are exposed to these ads, in various forms, hundreds of times throughout the day. There is no in between. Magazines geared towards men and women’s interests are completely saturated with these advertisements. Magazine advertisements impose an unrealistic portrayal of how to â€Å"do gender† and theyRead MoreHow Advertising Affects The Common Man s Opinion On Most Products1201 Words   |  5 PagesWe live in a world where advertising influences the common man s opinion on most products. Every brand has a certain image and targeted audience that it caters to. Companies like Walmart make advertisements that would attract families while companies like Nike make advertisements that would attract young adults. Similarly, up until recently, the 75 year old brand Old Spice had been labeled as an ou tdated product, something very out of fashion. Only old people would use Old Spice deodorants, wasRead MoreAnalysis Of Pantene s Sorry, Not Sorry1591 Words   |  7 Pages Advertisements with women as the target audience are now having to cater towards the new values and ideals held by modern women. Pantene’s ‘Sorry, Not Sorry’ campaign engages with themes of empowerment by paralleling unempowered imagery with empowered imagery. Stereotypes of women with little diversity can be seen within Pantene s commercials. This suggests that though advertisements are making a shift towards more feminist based ideals through the portrayal of strong women there is still conflictRead MoreGender Socialization : Social Expectations And Attitudes Associated With One s Gender1372 Words   |  6 Pagesacross advertisements, many of them revolve around gender and gender socialization. Gender socialization is â€Å"the process of learning the social expectations and attitudes associated with one’s gender† (Chegg). Our book discusses gender socialization regarding the expectations for masculinity and femininity (Wood 2015). Most companies use these expectations to create their advertisements, but some companies contradict the expectations to create a different vision for gender advertisements. The genderedRead MoreImpact Of Advertising On Female Identity Formation1592 Words   |  7 PagesImpacts of Advertising upon Female Identity Formation What does it mean to be beautiful? For the advertising industry, the standard of being beautiful is perfection. American culture is highly concerned with beauty. From magazine to television advertisements, women are bombarded with images of perfection—perfect figure, perfect hair, and perfect skin. Moreover, advertisements sell products that would help improve women’s appearance. The problem with these advertisements is the subjectivity of beautyRead MoreCommercial Advertising : A Primary Attribute Of American Culture Essay956 Words   |  4 Pagesthis year, the United States advertising industry has spent about $200 billion on advertising, and $75 billion of that being on commercial advertising (CITATION). Advertising has always been a primary attribute of American culture, and especially the past couple years, commercial advertising has become the central strategy in the presidential race. In the 2016 presidential election, Republicans and Democrats together spent a bout $4.4 billion on their commercial advertising campaigns (CITATION), tryingRead MoreCigarettes Advertisements : A Look At Couples Essay1540 Words   |  7 PagesCigarettes Advertisements: A look at couples’ portrayal in the past and present Consumers are struck by several different and diverse advertisements trying to incentivize cigarette smoking. Big tobacco corporations have often used masculinity in the characters of their ads whom have made it ‘cool’ to smoke. The advertising of cigarettes goes back to when companies used creative solutions to sell cigarettes, when a scare arose to make cigarettes seem bad for you because it caused cancer. CigaretteRead MoreSexual Repression And Its Effects On Society852 Words   |  4 Pages Advertising is everywhere. Advertisements follow us at every location and manipulate our minds to believe the product is more reliable, trustworthy, irresistible, and even sensual. In recent decades advertisements have progressively become more erotic and have appealed more to our natural desires for relationships than to the need for the product itself. It is not uncommon to see a perfume advertisement with a naked woman holding her breasts, a denim commercial with a man and wom an making love,Read MoreGender In Advertising: . . The Differences In How Men And1565 Words   |  7 Pages Gender in Advertising: The Differences in How Men and Women are Portrayed and How those Difference Affect Us: Across Time and Across Countries Bria Mosley The Ohio State University According to Advertising and Promotion: An Integrated Marketing Communications Perspective, advertising is defined as â€Å"any paid form of non-personal communication about an organization, product or service with an idea from an identified sponsor.† Advertising is the most cost-effective way to reachRead MoreAdvertisement Is An Essential Part Of Our Social Life1248 Words   |  5 PagesAdvertisement has become an essential part of our social life: it tells us what to buy and what to reject, how to look and what to wear in order to remain in the center of attention. Underestimating the power of advertisement is illogical and selfish, it does have an immense influence on our consciousness and subconsciousness. It is impossible to deny that we live in the era of consumerism: we earn money to buy things that define our personality. When the creators of Apple understood it they stared

Wedding Speech By The Maid Of Honor And The Best Man

For every person that exists, there is at least one other person with whom they will laugh with, love with, and live life with. These are the people who will support the decisions you make, encourage you to keep going after massive failures and love you despite all your flaws. We cherish the relationships we built and the friendships we have because there’s nothing more valuable than having your best friend’s presence through each decision made, through each important event, through each step you take in life. Without friends, we would be alone. The devotion and loyalty between two friends are shown through real life interactions. However, written words can also show how much two friends care for one another. Text messages and wedding speeches may seem to have no connection to each other, but through content, tone and specific conventions, both genres reveal how close two people are. A wedding speech is usually given by the maid-of-honor and the best man. These two positions hold special meaning because it is meant to be given by someone whom the bride and groom cherish and love. To be given the position of maid-of-honor or best man already shows how much love and respect the bride or groom has for their friend. Wedding speeches, in return, show how much love and respect the maid-of-honor or best man holds for their friend. Because wedding speeches are written by close friends, the content in the speech, oftentimes, make it touching and emotional. Most commonly, theShow MoreRelatedA Wedding Speech By The Maid Of Honor And Th e Best Man1750 Words   |  7 Pagesfor each other. Wedding speeches and text messages seemingly have no connections to one another; but through purpose, audience, and conventions such as tone, diction, and grammar choices we see that the two genres reveal how close two friends are. Furthermore, we see how the purpose and audience change the content of the two genres and how the audience change the tone and diction of the writing. In almost every wedding, a wedding speech is given by the maid-of-honor and the best man. These speechesRead MoreI Met My Best Friend1396 Words   |  6 Pageswithout friends, we would be alone. I met my best friend when I was eleven-years-old. Our teacher forced us to sit next to each other after the first few days of school. We didn’t talk to each other much because we both had our own friends. However, one day, we decided to each lunch together and we started hanging out more and more. Soon, we became inseparable. People could tell that we were best friends by the way we acted around each other. Much like my best friend and I, the devotion and loyalty betweenRead MoreLife Of A Big Event843 Words   |  4 Pagesespecially my sister Fallon. She got married and I was her Maid of Honor. It was the most nerve wrecking yet amazing thing to be apart of. People who do not have fears of standing in front of a hundred people or so would not be bothered by it, but since I have this fear it was a struggle. From finding a dress, shoes, hair, etc. we struggled to get it all done, but we made it. When my sister first got engaged, her and Andrews wedding was not supposed to be until June of 2015. They both wantedRead MoreThe Representation Of The Speaking Model949 Words   |  4 Pagesalso addresses the norms of an event, the norms address the shoulds and the should nots that can occur at a wedding. Although every bride and groom follows not each of these practices, there are many norms to a wedding held in America. Many norms followed start even months or years before the ceremony takes place. It all starts with choosing a date. This forms the base for your entire wedding; it defines what colors to use, what materials to wear, if guests can attend, and many other factors. InvitationsRead MoreThe Ritual Of Marriage Essay1419 Words   |  6 Pagescountries espouse for other reasons. Whether Americans marry for procreation, wealth, or love, the rituals that dramatize the important themes in our modern society have evolved into a multibillion dollar industry. The economical ly fortunate often hire wedding planners to organize an extravagant ceremony, dinner, and party envious to all attendees. Alas, even those on tight budgets will spend well above their means for a beautiful and memorable night. While many couples dramatize the themes of love, familyRead More Humorous and Sentimental Wedding Speech by the Groom Essay1281 Words   |  6 Pagesand Sentimental Wedding Speech by the Groom I was going to begin with ladies and gentlemen but on looking around Im glad I didnt. So here goes. Distinguished guests, those of lesser distinction, and those of no distinction at all, family relatives, new and old, in-laws and out-laws, friends, friends of friends, and freeloaders, welcome to our wedding reception. First of all I would like to thank my brothers and my new sister for their kind words. I did have a speech all worked outRead MoreFeminist Criticism Of Bridesmaids1618 Words   |  7 Pageslovelorn, soon-to-be maid of honor, who attempts to mend her low self-esteem through sex with a hot, rich conceited narcissist. The bride, played by Maya Rudolph, who’s new beautiful, perfect friend, Helen, played by Rose Byrne, is threatening to take Annie’s place as the bride’s BFF. The supporting cast includes Melissa McCarthy, who plays Megan, the butch sister of the groom, adding to the array of humor throughout the film. The film is set up with long gags, like the speech-off between Annie andRead MoreOdysseus : The Characteristics Of A Homeric Hero1720 Words   |  7 Pagesand violence. No matter what challenges Odysseus faces, he always clearly demonstrates the characteristics of an epic hero. An important trait that an epic hero must have is intelligence. Odysseuss quick thinking, combined with his eloquence in speech and many other characteristics, has gotten him and his crew out of many tight situations. One situation, for example, was when Odysseus and his men were trapped in the Cyclops Polyphemoss cave. Although Odysseuss curiosity was what landed him intoRead MoreEntrapment Of Household: Analysis Of â€Å"A Doll’S House†.1657 Words   |  7 Pages(Mazur 30). Ibsen’s and Glaspell’s creative use of symbolism and speech acts when presenting the prejudicial class and gender roles of the Victorian Era correlate Nora Helmer’s and Minnie Wright’s newfound humanity to the modern notion of self and independence. In a time when women were unable to vote, pursue legal action, or own property, marriage was a sacred institution of which nearly every woman fantasized of her wedding day. A wife’s role was that of a highly submissive and restrictiveRead More How the Characters in Much Ado About Nothing Learn to Love Essay2994 Words   |  12 Pagesexplaining why he is asking Benedick about her.   He not only wants to know that his budding feelings are justified, but he wants to make sure that his choice of lady is indeed worthy of his honor.   Even if Hero is fair, if she will not compliment Claudio’s social status, he will not marry her (Ranald 74).   The notion of honor will come back to the forefront of this play later on. During this first scene, it quickly becomes clear that he knows he feels something for Hero, but he is unsure of exactly what

“The interrogation” by Edwin Muir Free Essays

The poem â€Å"The interrogation† by Edwin Muir is about the different ways that people deal with and react in different situations. I think this poem is about a few emigrants who are illegally crossing the border to enter a country they are not lawfully permitted to. The interrogation that the poem talks about is the questioning that these people are put through by the law enforcement troops that these emigrants encounter at the border. We will write a custom essay sample on â€Å"The interrogation† by Edwin Muir or any similar topic only for you Order Now We know that the poem is about this illegal emigration because at the beginning of the poem states, â€Å"and then came the patrol;† This confirms that there is a governmental group of people involved. I think the central opposition of the poem is about courage and fear. The way these people choose to handle the ‘interrogation’ determines whether or not they will be able to cross the border. If they answer with courage and confidence then they will be much more likely to be allowed through as opposed to if they answer with fear. We know that they reacted unwisely in this scenario because the poem says they â€Å"hesitated† in their approach to crossing the border. This is what led them to be interrogated by the â€Å"patrol†. This has a direct relation to real life; you are more likely to succeed in things that you handle with courage then those that you handle with fear, as fear leads to suspicion. These people are doing an illegal act and we know that they handle the situation with the wrong approach. We are further confirmed that what these people are doing is illegal when the poem says â€Å"Must come out now, who, what we are,† It conveys a sense of deception to the readers. I also think that according to the poem some people, that were confident and came as families were let through to cross the border with ease. This is supported because the poem says, â€Å"The careless lovers in pairs go by,† Near the end of the poem, the poet talks about the response and state of mind of these emigrants. The poem tells us that these people are getting more nervous as they are being questioned more and more. This is a build-up in the poem and it demonstrates how the people are increasingly getting more nervous as this interrogation progresses. We know so from the following lines, â€Å"And the thoughtless field is near. We are on the very edge, Endurance almost done, And still the interrogation is going on.† There is a contrast between the different groups of people shown in this poem because the people that are going in â€Å"pairs† tend not to â€Å"hesitate† when they cross the border, whereas these other people do. This is a contrast between the different ways that people handle situations. We can assume, from the evidence that I have given that it is an interrogation that questions the actions of these emigrants and why they are trying to cross the border. These would be regular routine questions. The fact that the poem is written using â€Å"we† shows that there is more than one and perhaps it’s a gang or group of people. However, the impression that is given to the readers is that these emigrants are innocent people just looking for a new home, rather than a group of criminals. The poem is written in clear language and has a lasting effect on the readers. It demonstrates how actions can determine where different people will end up in the long run. It gives the readers a chance to think of how and why some of the people were held back and interrogated while others weren’t and crossed this road without difficulty. The effect of the courage and fear aspects is significant and seems like it was the main intention of the reader to highlight those features in the poem. They happen to be very effective techniques in catching the reader’s attention. However, the poem is not so predictable and changes its style in which the points are pointed out to the reader often. How to cite â€Å"The interrogation† by Edwin Muir, Papers

Indian Pharma Industry free essay sample

Every industry has its own sets of advantages and disadvantages under which they challenges the industry faces are: * Regulatory obstacles * Lack of proper infrastructure * Lack of qualified professionals * Expensive research equipments * Lack of academic collaboration * Underdeveloped molecular discovery program Government Initiatives: The government of India has undertaken several including policy initiatives and tax breaks for the growth of the pharmaceutical business in India. Some of the measures adopted are: * Pharmaceutical units are eligible for weighted tax reduction at 150% or the research and development expenditure obtained. Two new schemes namely, New Millennium Indian Technology Leadership Initiative and the Drugs and Pharmaceuticals Research Program have been launched by the Government. * The Government is contemplating the creation of SRV or special purpose vehicles with an insurance cover to be used for funding new drug research. * The Department of Pharmaceuticals i s mulling the creation of drug research facilities which can be used by private companies for research work on rent. We will write a custom essay sample on Indian Pharma Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pharma Export: In the recent years, despite the slowdown witnessed in the global economy, exports rom the pharmaceutical industry in India have shown good buoyancy in growth. Export has become an important driving force for growth in this industry with more than 50 % revenue coming from the overseas markets. For the financial year 2008-09 the export of drugs is estimated to be $8. 25 billion as per the Pharmaceutical Export Council of India, which is an organization, set up by the Government of India. A survey undertaken by FICCI, the oldest industry chamber in India has predicted 16% growth in the export of Indias pharmaceutical growth during 2009-2010. Corporate Social Responsibility-Meaning: In the 1990s, when one spoke of Corporate Social Responsibility, it was very quickly concluded to be donations. It was understood to be a philanthropic gesture which the organizations undertook as their responsibility towards the society. In this context, Corporate Social Responsibility CSR or Corporate Citizenship had different implications for different companies. For some companies, CSR could largely mean compliance and altruism. Many others would observe it as a more strategic framework that took into account a companys relationships and overall impact on the society. Companies also have a way of practicing CSR internally within he organization for their employees and associates. In the twenty first century, however, companies have been generating innovative ideas and methods to incorporate social responsibility in congruence with organizational goals. To implement these social goals, the companies are partnering with the government and the Non-Government Organizations (NGOs). With increased competitiveness in the private sector, it is critical for an organization to leverage its social activities in order to gain a competitive advantage. The increased credibility and goodwill earned from the customers and associates is an invaluable ntangible asset for the organization. An example is of the pharmaceutical industry, where it becomes imperative to either collaborate with NGOs or with the government affordable prices. This sector has strict price controls and regulations by the government. Therefore, only by partnering with the government, hospitals and the society can the company introduce drugs at affordable prices for distributive Justice. The conception of corporate social responsibility (CSR) is inimitably coupled to a countrys identity in which it primarily operates and therefore, the resulting policies nd programs of CSR are inherently tied to the distinct social, political and economic systems in which the company operates. Key Players in Indian Pharmaceutical Industry: There are several national and international pharmaceutical companies that operate in India. Most of the countrys requirements for pharmaceutical products are met by these companies. Some of them are briefly described below: Ranbaxy Laboratories Limited: The Ranbaxy is a pharmaceutical company which was incorporated in 1961 in India. Its a public sector company. Ranbaxy Research Foundation was established in 1985. Production start-up at the modern APIs plant at Toansa in Punjab, make the countrys largest manufacture of antibiotics. This plant gets US FDA approval in 1988. Ranbaxy was granted its first US patent, for Doxycyline. Ranbaxy enters in to an agreement with ELL LILIY Coof USA for setting up Joint venture in India. Company enters into an agreement to set up a Joint venture in china in 1993. Ranbaxy enucleates mission to become a Research based International Company. The new Research Center at Gurgaon. The company established Regional Headquarters in UK and US. Acquisition of Ohm Laboratories, a manufacturing facility in US. Inaugurations of FDA approved, state-of the new manufacturing wings, at Ranbaxys US subsidiary Ohm laboratories. Ranbaxy Laboratories Ltd crosses a sales turnover of Rs10000 million, with its export reaching an all time high of Rs 5000 million in 1997. In 1998 Ranbaxy enters USA, worlds largest pharmaceuticals, with product under its own name.