Burts Bees Essay Example for Free

Burts Bees EssayA while back in 2007, Burts Bees was bought forth by Clorox for $913 million. In buying Burts Bees Clorox is promising to go green. This was Cloroxs start in buying out other green companies to supporter them achieve their goal in going completely green. Mr. Shavitz and Ms. Quimby the original take iners of Burts Bees had a huge fall out that began in the late 1990s which has been going on of all time since. (1) The reason that Clorox was willing to pay almost $1 Billion for Burts Bees because they see a coarse opportunity in the market to arrest their products green. The Burts Bess is really into the whole giving back to the community, and endlessly helping. A few events they have done for the community is Urban Gardening when they teamed up with NEEM, to help make Durham, North Carolina greener, and help them plant more community gardens. Another event that they have done is help wee-wee green homes in North Carolina. As I was looking on the Burts Bees website on their most frequently asked questions someone asked how they can receive donations, and the answer the company gave threw me aback. At this time, Burts Bees is not presently providing product or financial donations.We remain committed to supporting local community organizations committed to The great Good (2) Personally in reading this I feel like if they want to help create that customer satisfaction, they should be willing to help everyone go green and not just the community. Since the buyout according to Clorox, their subjective care products already account for over $6 billion in sales and is growing at a fast rate. The sales are climbing to a yearly rate of around 9%. As for the stalk holder Clorox states, they rose from $1. 69, 2. 8%. to $62. 69. This was a huge boost for the stockholders, and for pile who treasured to buy into the stalk.As of 25th 2013, the stalks are at $83. 25. (3) This was also helping Cloroxs public transaction by helping them get well kn own. Clorox does a whole bunch of press releases to help salute that they have turned green. They also do press releases when they win an award or do contests for people to enter. When you go on the Clorox website they give you three options to choose from, Press Releases, Media Resources, and Press contacts. Since working together with Burts Bees, Clorox is also trying to get more involved in the community which they never used to do.On their website they state, Clorox knows that it cant do it alone and actively seeks partners and other affiliations to help us become a more sustainable company. Clorox also cares. In addition to our work to make Clorox a more sustainable company, we extend to make a positive eco impact beyond Clorox. (4) Clorox donates nearly $1 million dollars to environmental causes. near of things they do to help the community is they donate products to the Save the Frogs, and Save the California Oaks. They also have their own foundations to help Keep America Beautiful.