larger than life IMAX Essay - 1971 Words

1. Discuss IMAX’s business level strategy to date and proposed changes. (10 points) Products differentiation The large format movie system gives customers unique visual and audio movie watching experience that cannot be found in conventional movie theaters. IMAX is also differentiated by its library of films and locations. IMAX located itself in institutional environment and commercial multiplexes to target wider audiences include family, students, and tourists at different time during the day by screening its own movies and other studios’ movies. Speaking of the technologies, IMAX films printed on larger films, which require special designed camera, projector, and screen to display the IMAX features. Cost leadership. The company†¦show more content†¦IMAX is achieving economies of scale, the more movies released in IMAX format, the more the IMAX system installed are utilized. IMAX is also updating their technologies and making improvement to lower the costs of operations, therefore the learning curve cost advantages act as a barrier to entry. The barrier to enter this industry is high. Threats of substitutes Live plays, sport events, TV programs (big screen TV, cable, and satellite), the internet, DVD, home theater projection and sound system are all alternatives of IMAX movie for consumers to entertain themselves in a different way. These substitutes also prevent IMAX from raising the ticket price. The threats of substitutes are high. Suppliers The suppliers are vendors who provide the critical elements involved in IMAX’s projectors and camera systems, film making talents (actors, post-production workers), other studios (Hollywood, Disney, SKG DreamWorks etc.), and movie distributers (theater chain). The suppliers’ power is low because by releasing movies in IMAX format and opening more IMAX screens will increase the box office revenue for all the parties involved. IMAX does not pay top stars to make movies. They pay the actors whose median salary is $17 per hour. IMAX has most its post-production work done by its wholly-owned subsidiary. IMAX purchases its equipment components from vendors withShow MoreRelatedEssay about Imax Case1148 Words   |  5 Pagescase study. Basic Concepts The IMAX strategy is two pronged. The 1st prong is to expand beyond institutional environments by opening IMAX theatres within multiplexes or convert existing multiplex screens. 2nd the launch of more Hollywood films in IMAX format. Key Issues 1.) Could IMAX thrive as a niche player that made large format films and systems? 2.) Would increasing the number of Hollywood movies released to IMAX format save the firm or just dilute the IMAX brand? 3.) Should Hollywood moviesRead MoreEssay about Imax Case Study5592 Words   |  23 PagesIMAX Case Study Malika Drumgoole Frank Thomas Rondell Rush Donte Rucker Amadou Berete Deshantelle Rogers Seminar: Issues in Management Instructor: Dr. Yao October 14, 2011 Abstract IMAX is in a dilemma as to whether it should be sold to other giants such as Sony, Disney or Time-Warner. The general environment of the movie industry is discussed. Porter’s five forces model is used to help identify the opportunities and threats for IMAX. An explanation of how the resourcesRead MoreStrategic Analysis for Imax10234 Words   |  41 Pagesanalyize the corporate strategy of IMAX corporation followed by their integration strateges. In Section 2 we access the comparitive advantage of IMAX Corporation. Section 3 talks about the effect of enviorment on IMAX, both internal and external. 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