Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 3

trade Plan - Essay Exampleignificance of the fast sustenance industry and major factors forming and regulating the industry and the environs downstairs which it experiences its slow but steady and unbroken growth.Location Location and surroundings of a argument place play the most pivotal part in the success or failure of a company. The location for the very first restaurant of this fast food brand is suggested to be selected beside the beautiful lake, heptad miles away from the city, where this newly introduced fast food will be launched within few months. The main rationality behind establishing this location for the restaurant includes the peaceful and serene atmosphere, which is particularly attractive and appealing to the families, friends, youngsters, lovers and children alike. Hence, the individuals belonging to both age and socioeconomic status will enjoy themselves to drive towards the restaurant offering multiple food and entertainment facilities under an ideal and healthy environment.Targeting & Segmentation of Customers Since food industry is one of the fastest suppuration businesses of the contemporary era, identifying and segmentation of the clients and customers is the most imperative strategy for an entrepreneur. Since fast food is particularly appealing to every(prenominal) socioeconomic class as well as age-group, both young and old are the target customers for the restaurant. The restaurant will have to assure the hygiene of the product it offers to its customers, so that it can witness a constant growth for the future years to come. In addition, being a bit away from the commercial message and residential areas of the city, the restaurant will have to assure the quality of its product along with presentation of it under a pleasant, eye-catching, jubilant and enjoyable atmosphere, so that the visitors cannot resist the charm it offers to them at their first visit.Nature of nutrition The restaurant aims to offer egg rolls, burgers , pizza, fried chicken pieces, nuggets, French fries and other immediately